Branding agency MadArt

(01)

Briefing

At the very beginning, we will discuss the task and its scope, agree on deadlines, work costs, and sign the contract. You will receive a project proposal with a detailed timeline and stages to easily track the process.

(02)

Project Kickoff

Step-by-step work ensures that the development of the logo and corporate identity is as close to the desired outcome as possible, while keeping the working process efficient. The first step is competitor and audience analysis.

(03)

Moodboard Creation

We create a presentation where we select references with visual solutions, color palettes, and fonts. This helps to define the project’s style and visuals.

(04)

Design Concept

At this stage, you will receive 3 logo concept variations, each reflecting the idea differently. Your task is to choose the one that aligns best with your vision. We will then refine it to perfection.

(05)

Final Logo
Approval

We finalize and refine the selected logo concept and lay the foundation for the brand's future style.

(06)

Brand Book
Creation

We develop a detailed guide for using the corporate identity. The brand book includes colors, fonts, logo usage rules, examples of media, and everything needed to maintain a unified brand image.

(07)

Preparing files
for handover

We create a complete set of files in convenient formats for print, web, and social media use. All files are organized and ready for immediate application without additional work.

(01)

Overload in your own design department?

Are your in-house designers unable to handle all the tasks under heavy workload? We are skilled at managing large volumes of tasks.

(02)

Development of design systems

We help adapt your corporate identity for new products, advertising campaigns, other communication channels, and entry into new markets.

(03)

No resources to create your own department?

In our studio, the art director leads the creative team, and all work processes are streamlined. By delegating design work to us, you can focus on developing your product.

(04)

Need designers for different areas?

No need to train your own team. We have the expertise and professionals in various fields.

(05)

Lack of competencies to solve tasks?

Our clients come from different industries. We gain diverse experience, update our skills, and stay on top of trends and the market as a whole.

(01)

Introduction and brief

At the very beginning, we will discuss the task and its scope, agree on deadlines, cost of work, and sign a contract. We will send you a KPI on the project with a detailed timeline and stages, so that you can conveniently follow the process.

(02)

Start of work

The step-by-step work allows you to make the site as elaborate as possible, and the workflow is convenient. The first stage is to analyze competitors and audience.

(03)

Prototyping

After the analysis, we can move on to developing the structure of the site. We assemble all the collected materials into a prototype - this is a black-and-white version of the site with ready-made texts, headers, buttons, menus and other site elements.

(04)

Moodboard

We put together a presentation for you, where we select references with visual solutions, color palette and fonts. This makes it easier to decide on the style and visuals of the project.

(05)

Concept

We draw the design concept on the example of several blocks of the home page that would coordinate the stylistics and visuals.

(06)

Full Design

At this stage, we detail and render the entire design of the site or lending. It becomes clear how your site will look like.

(07)

Website layout

The final stage in development is layout. Layout and animation of pages for screens of all sizes. We carry out technical adjustment of the site and basic SEO-optimization.