Accidex

Accidex is a comprehensive post-accident support service: commissioner, lawyer, tow truck, vehicle recovery, and body repair.

The client came to us on recommendation with a preliminary logo sketch generated using a neural network. Our task was to professionally refine the idea, reinforce the meanings, and create a cohesive corporate identity.

We combined two concepts in the logo: the warning triangle and the check mark as a symbol of problem solving. We also selected an expressive font, adapted the name for Cyrillic, and developed guidelines for the use of the corporate identity. We also developed a color palette with an accent coral hue and rules for its application in the digital environment.