Yowza!

The owner of Yowza! is a person with a bright vision and a clear understanding that shoes should be something more than just comfortable.

He wanted the logo to reflect the essence of the brand as well as the idea of development and growth, adding lightness and liveliness to its image.

Our task was to create a logo that visually supports the concept of “shoes for growing up” through graphic techniques and color.

We used a hand-drawn style and added an element of font enlargement to emphasize the idea of growth, while the bright orange color was chosen as a symbol of energy and fun.