FlaxOil's mascot

We have updated the visual image of Russian linseed oil, which is supplied to China. The old design looked outdated, and our task was to create a new image while maintaining associations with Russia.

The key decision was the appearance of a character — a little girl who immediately attracts attention, evokes sympathy and reminds of the Russian origin of the product.

This image helped the brand stand out on the shelves, emphasize its roots and form an emotional connection with customers. The new design has become a unique competitive advantage and allowed the brand to take a prominent place in the Chinese market.