INNI

We started this project with the aim of turning the idea of comfort into the visual language of the brand. The goal was to create an identity that would be associated with home, warmth, and impeccable taste — while looking modern and minimalist.

The logo is based on the image of a roof as a symbol of a safe and harmonious space. Clean typography, a restrained color palette, and tactile materials in the brand assets create a sense of calm and trust.

As a result, we created a visual system that makes the brand recognizable and evokes that very feeling of being “at home” for its customers.