Redesign of a psychologist’s logo

We aimed to create a visual identity that conveys a sense of calm and trust — the feelings that mark the beginning of one’s journey toward inner transformation.

Instead of the outdated logo, we developed a light and modern mark featuring a butterfly on a hand — a metaphor for gentle care and personal transformation. We selected a soft, nature-inspired color palette, delicate typography, and designed social media layouts in a unified style so that every element reflects care and professionalism.

The new identity turned out minimalist, refined, and cohesive.